Word nerd for hire.

Homepage need help?
Sales narrative putting prospects to sleep?
Positioning a bit of a mystery?
I can help.

Copywriting

Let’s work out your positioning & messaging together ⤵

Work with me Say hi — [email protected]

Insights

Join me on LinkedIn for copy + neuropositioning insights

Neuro... what? linkedin.com/in/ldstevens/ ↗

Book

Positioning Playbook for B2B SaaS is my, err, giant textbook

$0.99 on Amazon Read more below ↓
The Awkward Intro

About Luke.

Hello! I’m Luke Stevens. I'm a B2B copywriter with years of experience helping B2B SaaS & AI startups with their messaging & positioning.

Homepage rewrites, sales deck revamps, and brand messaging backed by ICP research (sales calls? gimme!) are my jam.

I prepare wireframes in Figma, bounce ideas off Claude, and have a vast trove of SaaS & AI page inspiration I've collected over years.

As much as I love B2B copywriting — and I really do love the act of boiling your value down into catchy propositions that resonate with buyers — I love positioning even more.

Why? It's the strategy behind the words that really tickles my brain. Words without strategy is style without substance. When it comes to copywriting, what are we actually trying to do?

Easy: we're trying to build a position in the mind of the buyer. That is, we're trying to communicate:

Those three prongs — narrative, product positioning, and brand — are the fundamentals I explore with clients, so when it comes time to rework your sales deck, homepage, or brand messaging, we know exactly which leg of the stool, so to speak, we're working on.

I kind of accidentally wrote a ginormous book on this — my Positioning Playbook for B2B SaaS that covers all of this and more, which I've since turned into my neuropositioning framework. Meet me in the next section to learn more, or:

Get in touch

The Book

Positioning Playbook

I wrote an insanely deep book on messaging, sales narratives, and positioning.

In Positioning Playbook, you’ll learn... well, a lot, but specifically:

  • The new neuroscience of attention.
  • The two stories every startup needs (story 1/story 2).
  • My 10-slide narrative snapshot deck.
  • 3 alternate ways to pitch, from C-suite to end users.
  • How messaging really works (checklist included).
  • How category creation really works.
  • How Jobs to be Done informs positioning.
  • How B2B GTM works — ‘cast & catch’ vs. ‘segment & sell.’
  • How B2SMB brand positioning works.
  • How B2B positioning for enterprise works.
  • How competition works (uniqueness & Porter vs. Hotelling).

If you're serious about how the 'market' in 'product/market fit' works, this is the book for you. It's kind of bonkers, but it's written to be as accessible as possible, with 50 chapters divided into 10 sections with plenty of case studies sprinkled throughout.

If you get one good idea out of it, it’s a steal:

$0.99 on Amazon


Psst... free preview:

Check it out: Table of Contents & Intro (PDF)

Positioning Playbook book cover

“But I want to get started now

Don’t feel like reading my 600+ page book? I don’t blame you.

I've boiled down the core ideas into this simple neuropositioning slide deck to whet your appetite.
Give it the ol' click through:

For more on neuropositioning, say hi on the hell site LinkedIn

Connect on LinkedIn

Copywriting & consulting

Work with me.

If you want someone who takes your words and positioning seriously (without taking themselves too seriously) I might be just who you're looking for.

Why.

  • Independent consultant. I’ve spent years developing my unique approach.
  • Serious about impact. Did I mention I’m a massive nerd & wrote a 600+ page book on what works?
  • B2B SaaS focused. I’ve worked with bootstrapped folks & VC-backed companies who’ve raised $2M - $200M.

Who.

  • Highly experienced. Technical background & 18+ years working with clients.
  • Friendly human. I like working with other friendly & ambitious folks.
  • Tokyo based. (Tokyo morning = SF afternoon.) I’ve worked with clients in the US, UK, Israel, Australia, & beyond.

You?

  • I love helping marketing & sales leaders make an impact.
  • I also love working with founders to bring clarity to their vision & narrative.
  • Let’s get stuck in your prospects' brains: [email protected] or contact me.

Clients say nice things, too:

“I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way” (B2B head of marketing).
“I have to say you killed it!” (B2B founder).
“You rock! You handled it like a true professional” (B2B CMO).

(That's from Anna Dalton of Ledge, Ben Muzzell of Looop, and Tim Soulo of Ahrefs, respectively.)

They are the sort of unsolicited comments I get from the (very kind!) folks I enjoy working with.

Interested? Let’s chat.

Get in touch

Email me  ·  LinkedIn