Transform your vision.
Grow your startup.

Hi, I'm Luke Stevens. I help B2B SaaS & AI founders transform their vision into positioning, narrative, and messaging that accelerates growth.

  • Experience: I've worked with & at startups that have raised $2M-$200M+.
  • Framework: I created the new, science-based approach to positioning.
  • Expertise: I wrote the book — well, books — on science-based positioning.

If you need expert guidance, you're in the right place. Discover my framework below or book a call and we can chat. If you've got the vision, I can bring the clarity.

Learn more or get in touch ⤵

Consulting

I help founders with clarity. I specialize in turning your vision into positioning and a sales narrative that clarifies exactly what you're about for your prospects. In it to win it? Let's chat.

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Founder Vision

Sharpen your vision with my short, sharp founder-friendly book Founder Vision. Discover the framework or listen to the (badass!) AI-narrated audiobook on YouTube or as a podcast for free.

Founder Vision →

PMM Playbook

Hardcore GTM nerds only. Product Marketing Playbook is my epic, textbook-length practitioner's guide to narrative, positioning, and brand. If you want to be top 1% at positioning, this is the book for you.

PMM Playbook →

My framework → your inbox

Join my newsletter and learn about founder vision and my science-based positioning framework. Occasional rant may be included.

(Or connect on the hell site LinkedIn.)


Books & guides

Founder Vision is the quick guide to transforming your B2B vision, positioning, & narrative

After sneaking into a unicorn, seeing how the best in the business helped B2B founders translate their vision into positioning and a narrative, and being thoroughly unimpressed (!) I thought there must be a better way.

Two years, two books, and too many middle-of-the-night brainwaves later, this is the result.

A short, sharp, two-or-so-hour read about going from vision to sales narrative using my science-based positioning (SBP) framework that offers:

  • New fundamentals: SBP is grounded in the new neuroscience of attention which has profound implications for every startup founder.
  • New choices: SBP boils positioning down to four key choices — prove it, find it, own it, or ride it.
  • A new approach to narrative: The book includes an example 10-slide deck outline you can use to bootstrap your sales narrative.

Where to read: Read it on the web here, listen to the audiobook for free on YouTube or as a podcast, or grab it in Kindle or print form on Amazon.

Founder Vision book cover

13 chapters · 153 pages
Buy on Amazon ($0.99)

Product Marketing Playbook is my epic B2B guide to narrative, positioning, & brand

Product Marketing Playbook is the ultimate practitioner's guide to narrative, positioning, and brand (and much more!) for sales-led B2B SaaS.

This is where it all began. It's my insanely deep, 50-chapter exploration of everything from creating a sales narrative step-by-step to detailed positioning strategies across the B2B spectrum from SMB to enterprise, as well as GTM fundamentals, category creation, brand positioning, Jobs to be Done, and more, all so you get clarity in story and strategy.

If you're a product marketer and want to be top 1% at positioning and narrative, this is the book for you.

Product Marketing Playbook book cover

50 chapters · 629 pages
Buy on Amazon ($9.99)

Free positioning guide

Go from vision to narrative with my free framework

Learn exactly how to go from vision to narrative with my science-based positioning framework. This is the framework from Founder Vision, and these select articles are the fastest way to get up to speed. Start with one big idea and go from there.

Chapter 1

The big idea: Science-based positioning

A new positioning approach for B2B tech companies — new fundamentals, new choices, & new outcomes. Get started with the simple 1-2-3-4 framework.

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Chapter 2

The two modes of attention

The foundation of science-based positioning is ’the hierarchy of attention’ which explains the two major approaches to B2B positioning in tech.

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Chapter 3

Three areas of positioning science

Use attention science to win deals, market science to win segments, & N=1 thinking to win as a company.

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Chapter 7

The four positioning strategies

Prove it & ride a wave, find it & focus on a niche, own it & build a brand, & ride it when you’ve found a winning position.

Read article →

Chapter 12

How-to: Creating a sales narrative

How to turn your positioning into a micro-pitch & sales narrative, with an example deck outline.

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Chapter 13

How-to: Creating a clarity strategy

How to turn your narrative into a clarity strategy that builds a position in the mind of the buyer.

Read article →

Read all articles →