Let’s work out your positioning & messaging together ⤵
Work with me Say hi — [email protected]Join me on LinkedIn for copy + neuropositioning insights
Neuro... what? linkedin.com/in/ldstevens/ ↗Hello! I’m Luke Stevens. I'm a B2B copywriter with years of experience helping B2B SaaS & AI startups with their messaging & positioning.
Homepage rewrites, sales deck revamps, and brand messaging backed by ICP research (sales calls? gimme!) are my jam.
I prepare wireframes in Figma, bounce ideas off Claude, and have a vast trove of SaaS & AI page inspiration I've collected over years.
As much as I love B2B copywriting — and I really do love the act of boiling your value down into catchy propositions that resonate with buyers — I love positioning even more.
Why? It's the strategy behind the words that really tickles my brain. Words without strategy is style without substance. When it comes to copywriting, what are we actually trying to do?
Easy: we're trying to build a position in the mind of the buyer. That is, we're trying to communicate:
Those three prongs — narrative, product positioning, and brand — are the fundamentals I explore with clients, so when it comes time to rework your sales deck, homepage, or brand messaging, we know exactly which leg of the stool, so to speak, we're working on.
I kind of accidentally wrote a ginormous book on this — my Positioning Playbook for B2B SaaS that covers all of this and more, which I've since turned into my neuropositioning framework. Meet me in the next section to learn more, or:
If you're serious about how the 'market' in 'product/market fit' works, this is the book for you. It's kind of bonkers, but it's written to be as accessible as possible, with 50 chapters divided into 10 sections with plenty of case studies sprinkled throughout.
Check it out: Table of Contents & Intro (PDF)
I've boiled down the core ideas into this simple neuropositioning slide deck to whet your appetite.
Give it the ol' click through:
For more on neuropositioning, say hi on the hell site LinkedIn
“I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way” (B2B head of marketing).
“I have to say you killed it!” (B2B founder).
“You rock! You handled it like a true professional” (B2B CMO).
(That's from Anna Dalton of Ledge, Ben Muzzell of Looop, and Tim Soulo of Ahrefs, respectively.)
They are the sort of unsolicited comments I get from the (very kind!) folks I enjoy working with.
Luke here 👋 Send me a quick message and I'll get back to you ASAP.