Work with me
I help B2B founders go from vision to narrative
I love thinking through a B2B founder's vision, turning that into a β¨ science-based β¨ positioning strategy, & applying that to your sales narrative & messaging.
Typically, that involves:
- Science-based positioning: Let's figure out your fundamental positioning and whether you need to prove it, find it, own it, or ride it.
- Clear narrative: Let's sharpen your pitch and ensure you're delivering the right story to the right prospect.
- Strategic messaging: Let's nail one clear concept and ensure it's applied consistently across your customer touchpoints.
Interested? Let's discuss next steps:
Why me?
Who am I?
Are you a fit?
Clients say nice things
βI've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way.β
— Anna Dalton, head of marketing at Ledge
βI have to say you killed it!β
— Ben Muzzell, founder of Looop
βYou rock! You handled it like a true professional.β
— Tim Soulo, CMO of Ahrefs
They are the sort of unsolicited comments I get from the (very kind!) folks I enjoy working with. Select current and past clients are listed opposite.
Working together: what engagements look like
I tailor engagements to suit your particular needs, i.e., whether you're trying to crack the enterprise market, get that initial flywheel going, or establish a new position in a market. That said, the universal goal is to bring clarity to your narrative and positioning, and I do that through:
Workshops
I take you and your leadership team through the science-based positioning approach, so there's clarity internally. I may also capture your origin story and have a strategy session to diagnose your current situation and where you want to be.
Research
I love listening to sales calls. I want to understand how you as the founder (or your best reps) sell your product β the language you use, the responses you get, and the opportunities that exist to double down on what's working and fix what's not.
Deliverables
A narrative you can test is usually where we land, perhaps with messaging guidance as a part of your clarity strategy, too. Positioning exists in the mind of the buyer, therefore the sooner you can test your messaging with real prospects, the better.