I'm Luke, B2B positioning & messaging consultant.

I work with B2B SaaS founders, marketers, & CROs to find a compelling hook in the mind of the buyer that drives growth, aligns your team, and makes sense to buyers. Sales narratives, homepage rewrites, & product messaging are my jam.

Learn more about my narrative & positioning process (and books) or get in touch to discuss a project.

— Luke Stevens
[email protected]  ·  LinkedIn

Consulting

Let’s work out your positioning & messaging together ⤵

Work with me Say hi — [email protected]

Process

Learn about my process, deliverables, & typical project length.

My process Neuro... what now?

Books

My books are The Hook Test and Positioning Playbook for B2B SaaS.

Buy on Amazon Read more below ↓
The Awkward Intro

How I work

Hello! I've worked with bootstrapped SaaS companies doing tens of millions in revenue as well as PE and venture-backed SaaS companies that have raised $2M-$200M+.

I've had some wins, made some mistakes, been back to the drawing board a bunch of times, written a couple of books, and emerged with a rock-solid process that's both fantastic for execution and as deep as you want to go on strategy.

In a nutshell, I work with you and your team to:

Projects tend to take 4-8 weeks and start at $15,000 USD.

I'm obsessed with B2B positioning and can go as deep as you want on sales narratives, brand theory, category creation, crossing the chasm, Jobs to be Done, you name it. I really nerd out on B2B tech market strategy, which is why what started as a small writing project became a 600+ page textbook-length book on B2B positioning. (Yikes!)

I like to think that, when you hire me, you're getting the strategy of a high-end consultant and the execution of a hands-on copywriter, because that's what I do.

I've since simplified my approach into my neuropositioning framework — check out my simple deck for more. If you want to discuss a project or talk strategy, let's chat:


Get in touch

The Book(s)

Positioning Playbook

I'm currently putting the finishing touches on my short, accessible take on B2B positioning called The Hook Test.

In the meantime, check out my insanely deep book on B2B SaaS messaging, sales narratives, and positioning, where you'll learn:

  • The new neuroscience of attention.
  • The two stories every startup needs (story 1/story 2).
  • My 10-slide narrative snapshot deck.
  • 3 alternate ways to pitch, from C-suite to end users.
  • How messaging really works (checklist included).
  • How category creation really works.
  • How Jobs to be Done informs positioning.
  • How B2B GTM works — ‘cast & catch’ vs. ‘segment & sell.’
  • How B2SMB brand positioning works.
  • How B2B positioning for enterprise works.
  • How competition works (uniqueness & Porter vs. Hotelling).

If you're serious about how the 'market' in 'product/market fit' works, this is the book for you. It's kind of bonkers, but it's written to be as accessible as possible, with 50 chapters divided into 10 sections with plenty of case studies sprinkled throughout.

Buy on Amazon


Psst... free preview:

Check it out: Table of Contents & Intro (PDF)

Positioning Playbook book cover

“But I want to get started now”

Don’t feel like reading my 600+ page book? I don’t blame you.

I've boiled down the core ideas into this simple neuropositioning slide deck to whet your appetite. Give it the ol' click through:


For more on neuropositioning, say hi on the hell site LinkedIn

Connect on LinkedIn

Positioning consultant

Work with me.

Want someone who will obsess over your positioning & messaging? I'm your guy.

Why.

  • Independent consultant. I’ve spent years developing my unique approach.
  • Serious about impact. Did I mention I’m a massive nerd & wrote a 600+ page book on what works?
  • B2B SaaS focused. I’ve worked with bootstrapped folks & VC-backed companies who’ve raised $2M - $200M.

Who.

  • Highly experienced. Technical background & 18+ years working with clients.
  • Friendly human. I like working with other friendly & ambitious folks.
  • Tokyo based. (Tokyo morning = SF afternoon.) I’ve worked with clients in the US, UK, Israel, Australia, & beyond.

You?

  • I love helping marketing & sales leaders make an impact.
  • I also love working with founders to bring clarity to their vision & narrative.
  • Let’s get stuck in your prospects' brains: [email protected] or contact me.

Clients say nice things, too:

“I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way” (B2B head of marketing).
“I have to say you killed it!” (B2B founder).
“You rock! You handled it like a true professional” (B2B CMO).

(That's from Anna Dalton of Ledge, Ben Muzzell of Looop, and Tim Soulo of Ahrefs, respectively.)

They are the sort of unsolicited comments I get from the (very kind!) folks I enjoy working with.

Interested? Let’s chat.

Get in touch

Email me  ·  LinkedIn