Work with me

I help B2B founders nail their position & narrative

I love thinking through your vision as a B2B founder or GTM leader and turning that into positioning and a narrative that sells.Typically, that involves:

Understanding your vision: Are you trying to create a category, establish a niche position, or build a new narrative? Different strategies require appropriate tactics.
Finding your positioning: I'll walk you through my positioning & narrative canvas where we'll get everything down in one spot.
Clarifying your narrative: You'll get a clear snapshot of where you're at and a sharp pitch that ensures you're delivering the right story to the right prospect.

Interested? Let's discuss next steps:

Get in touch

Why Luke?

Independent expert. I provide that crucial outside perspective using my unique, science-based approach.
Serious about impact. I believe in my work so much that I wrote two books on the topic.
B2B SaaS focused. I’ve worked with bootstrapped folks & VC-backed companies that have raised $2M - $200M.

Who am I?

Highly experienced. Technical background & 15+ years working full-time with clients.
Friendly human. I'm easy to work with & enjoy working with other friendly & ambitious folks.
Serving the world. I'm currently based in Tokyo but work with clients in the US, UK, Israel, & beyond. (Tokyo morning = SF afternoon.)

Are you a fit?

I love working with founders to bring clarity to their vision & narrative.
I also love helping GTM leaders across sales & marketing make an impact.
Let’s do something special together: Send me a quick email at [email protected] or contact me.

I'm here to help with your...

→ Positioning & messaging

Found unique value in a niche?
I can help you find the words to express your unique value so buyer's understand your value proposition and why exactly they should choose you.

→ Category creation

Trying to create a category?
I'll show you how it really works, when it is (and isn't) an appropriate positioning strategy, and why it often boils down to nailing one unique concept.

→ Strategic narrative

Need to pitch the C-suite?
Or perhaps you need a narrative to rally the team behind? I'll show you how strategic narratives work & help you write yours.

Discuss a project

Clients say nice things

“I've never worked with a consultant who has provided such high-quality work in such a pain-free and enjoyable way.”

— Anna Dalton, head of marketing at Ledge

“I have to say you killed it!”

— Ben Muzzell, founder of Looop

“You rock! You handled it like a true professional.”

— Tim Soulo, CMO of Ahrefs

They are the sort of unsolicited comments I get from the (very kind!) folks I enjoy working with. Select current and past clients are listed opposite.

Working together: what engagements look like

I tailor engagements to suit your particular needs, i.e., whether you're trying to crack the enterprise market, get that initial flywheel going, or establish a new position in a market. That said, the universal goal is to bring clarity to your narrative and positioning, and I do that through:

Workshops

I take you and your leadership team through the science-based positioning approach, so there's clarity internally. I may also capture your origin story and have a strategy session to diagnose your current situation and where you want to be.

Research

I love listening to sales calls. I want to understand how you as the founder (or your best reps) sell your product — the language you use, the responses you get, and the opportunities that exist to double down on what's working and fix what's not.

Deliverables

A narrative you can test is usually where we land, perhaps with messaging guidance as a part of your clarity strategy, too. Positioning exists in the mind of the buyer, therefore the sooner you can test your messaging with real prospects, the better.